I'm a growth marketing leader with 11+ years building demand, lifecycle, and growth systems that start with the customer. My expertise sits at the intersection of customer intuition, building for scale, and operational excellence. I've built 0-to-1 demand gen functions, redesigned cross-functional operating models, and scaled lifecycle strategies from concept to $35M+ in incremental value.
Take your marketing strategy from zero to one, leveraging lifecycle email marketing principles at the individual contributor or leadership level.
Best for seed & early-stage startupsMeet 2–4x a month to advise on key pain points, build marketing strategy, and provide high-level marketing guidance.
Serve as an individual contributor driving lifecycle marketing, product marketing, or content marketing as part of a larger team.
Best for later-stage startupsContent strategy and guidance to help your brand show up clearly and consistently across every channel.
Charged with owning lifecycle strategy for 1M+ global buyers. Inherited a disjointed program and rebuilt it around one question: what does a buyer actually need to hear at each stage of their journey?
Brought in to close a supply gap and build Faire's demand gen function during a critical growth period. Owned supplier acquisition strategy across paid, lifecycle, landing pages, and sales operations as one connected system.
Owned B2B brand narrative and demand gen through two acquisitions, a moment where the customer story could easily get lost.
Whether you need a fractional director, an advisor, or a hands-on contractor — let's talk about what your marketing needs right now.
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